Blog

A company’s content lies largely in “unstructured data”—those emails, contracts, forms, Sharepoint files, recordings of meetings and so forth created via work processes. That proprietary content makes gen AI more distinctive, more knowledgeable about your products and services, less likely to hallucinate, and more likely to bring economic value. As a chief data officer we interviewed pointed out, “You’re unlikely to get much return on your investment by simply installing CoPilot.”

Companies can now accrue stunning amounts of intimate data about their employees’ bodies. Some might collect biometric data such as fingerprints and retina scans as part of efforts to improve security. Others, such as Amazon, track and analyze workers’ movements with artificial intelligence (AI)–embedded surveillance technologies to promote safety and productivity in warehouses. Companies might even go as far as collecting health data, incentivized by the desire to improve the overall health of the workforce or get discounts on premiums from health insurers. The technology that facilitates this collection has gotten both better and cheaper in recent years. Wearables and mobile devices can count steps, measure heart rates, and provide statistics on sleeping habits. Through “behavioral biometrics,” cameras can identify people based on their gait and posture, for instance, and analyze their behavior.